Recently, Google launched one of its most crucial ranking algorithm changes to the search engine. This update is known as Pigeon, but its name shouldn’t fool you. It’s one of Google’s ranking algorithms that shook the entire SEO industry. All the other Google algorithm adjustments related to the Pigeon update, such as Prate, Panda, and other updates targeted spam content and general rankings. Pigeon revolutionized the local search field.
If you own or manage student housing properties in the country, the Pigeon update naturally presents some concerns for your properties. Since organic search often brings the most visitors to your property websites, this share of profit represents a staggering amount of revenue you are likely to lose if you do not optimize your student housing properties properly. dNovo Group recommends the following effective ways for student housing property owners and marketers to take advantage of SEO.
Google has already changed its process for local business profiles, particularly businesses that provide services such as student housing. If you want to rank for local searches on Google Maps and other Google search results, you must claim and optimize your Google My Business profile for the correct search terms or keywords. Make sure that Google verifies the page or profile. You can accomplish this through a phone call with the GMB support team or email.
Having a properly optimized GMB profile makes it easier for local searchers to find relevant information about your business. Also, it helps build business credibility, particularly if your student housing company profile ranks on the first page of Google search results.
An important aspect of Google’s Pigeon update often applies to the directories with a strong brand presence. That means having correct and updated content on these listings offers your student housing business a better chance of showing up locally whenever your target audience uses the search terms you have optimized your content for.
Also, Google and other search engines use consistency in your business information published on various directories as an important signal of confidence. That means as long as you have optimized your business profiles or these directories for the right keywords, you are likely to show up on the top search results. Remember to maintain consistency in your Business Name, Address, and Phone (NAP) across all directories where your business is listed.
Although using other sources such as directories for local rankings is beneficial, you should not forget to optimize your website for the right location-based keywords. Be sure to use these keywords in your descriptions, headers, titles, and even copy to help search engines identify the specific location of your student housing company. This makes it easier for your target audience to find your brand and the housing services you provide.
If you are unsure how to create and implement a great SEO strategy for your student housing business, consult with an experienced digital marketer.
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